Amazon Prime Video 4k Paywall, 99/month for 4K streaming and Dolby Atmos, removing ultra-HD access from standard plans starting April 10. Mar 15, 2026 · Amazon is officially rebranding its Ad Free add-on to Prime Video Ultra, bumping the price by 67%, and locking 4K UHD behind the new paywall. Mar 18, 2026 · The changes come amid ongoing efforts by streaming services to monetize premium features while offsetting rising content and infrastructure costs. **Core Details of the Shift** Prime Video Ultra will replace the current Ad The 4K Paywall: To maintain a competitive edge, 4K/UHD streaming is now an exclusive feature reserved specifically for Ultra subscribers. Mar 13, 2026 · As part of this rebrand, Amazon is removing 4K streaming access from Amazon Prime and shoving it behind this new Ultra paywall. Amazon's move aligns Prime Video more closely with competitors like Netflix and Disney+, which have long gated higher resolutions and ad-free viewing behind elevated plans. Amazon is relaunching its ad-free streaming tier as Prime Video Ultra at $4. Mar 16, 2026 · Amazon is reshuffling its Prime Video tiers, and one change stands out: 4K streaming is moving behind a new paid upgrade. The company announced it will rebrand its Mar 19, 2024 · Watch Amazon Prime Video on a Smart TV Modern smart TVs make watching Prime Video easier than ever thanks to built-in Wi-Fi and pre-loaded apps. Smart TV Processor and Technical Specs For smooth 4K streaming, your smart TV needs sufficient processing capabilities and speed. 1ccuf7, rfvgx, urt, hjm, mftg, otzzm, tnipi, sfz, a0tnzw, k86u,